VIDEO 

An innovative video editing mobile app
2 years • Senior Product Designer • 
Clipchamp (Acquired by Microsoft)

VIDEO 

An innovative video editing mobile app
2 years • Senior Product Designer • 
Clipchamp (Acquired by Microsoft)

VIDEO

An innovative video editing mobile app
2 years • Senior Product Designer • 
Clipchamp (Acquired by Microsoft)

VIDEO

An innovative video editing
mobile app

2 years • Senior Product Designer • 
Clipchamp (Acquired by Microsoft)  

Lead product designer for Clipchamp mobile. Working within a small and talented team with the vision of empowering small business creators to tell their stories on mobile. The mobile offering is leveraged by a desktop product used by millions. Clipchamp has been acquired by Microsoft. (Click here for the short version)

Lead product designer for Clipchamp's mobile. Working within a small and talented team with the vision of empowering small business creators to tell their stories on mobile. The mobile offering is leveraged by a desktop product used by millions. Clipchamp has been acquired by Microsoft. (Click here for the short version)

Lead product designer for Clipchamp's mobile. Working within a small and talented team with the vision of empowering small business creators to tell their stories on mobile. The mobile offering is leveraged by a desktop product used by millions. Clipchamp has been acquired by Microsoft. (Click here for the short version)

Clipchamp Mobile App

RESPONSIBILITIES

👉 Research
👉 Interaction design
👉 Design systems
👉 Facilitation workshops
👉 Usability testing
👉 Critical feedback for desktop product

RESPONSIBILITIES

👉 Research
👉 Interaction design
👉 Design systems
👉 Facilitation workshops
👉 Usability testing
👉 Critical feedback for desktop

DESIGN CHALLENGE

How might we empower small business creators to tell their stories on mobile?

DESIGN CHALLENGE

How might we empower small business creators to tell their stories on mobile?

CONTEXT

The Clipchamp desktop application needed a mobile counterpart to stay competitive in an aggressive video editing market. A large existing user base was neglected as over 30% of traffic to the Clipchamp website is from mobile.

CONTEXT

The Clipchamp desktop application needed a mobile counterpart to stay competitive in an aggressive video editing market. A large existing user base was neglected as over 30% of traffic to the Clipchamp website is from mobile.

DISCOVERY

A quantitative survey was sent to gauge the US small business video creators as well as one sent to existing Clipchamp users. Some key findings are presented below, which confirmed the need for Clipchamp mobile, a guide to the type of video editing app needed and a summary of the top 5 most desired features.

DISCOVERY

A quantitative survey was sent to gauge the US small business video creators as well as one sent to existing Clipchamp users. Some key findings are presented below, which confirmed the need for Clipchamp mobile, a guide to the type of video editing app needed and a summary of the top 5 most desired features.

Qualitative interviews gave a deeper understanding of the pain points, features, and use cases for small business owners when creating videos on mobile.

Qualitative interviews gave a deeper understanding of the pain points, features, and use cases for small business owners when creating videos on mobile.

IDEATE 

We distilled the information discovered into 3 broad areas of focus:

1. Quick and simple video creation
2. Effortless sharing
3. Delightful experience

We also listed the highest priority features to include based on research:

1. Captions
2. Trim and cut video
3. Audio
4. Text
5. Share

I facilitated a number of team brainstorming sessions based on the google venture design sprint framework, which allowed us to test a number of different video editing prototypes. The three prototypes below were created and tested.

IDEATE 

We distilled the information discovered into 3 broad areas of focus:

1. Quick and simple video creation
2. Effortless sharing
3. Delightful experience

We also listed the highest priority features to include based on research:

1. Captions
2. Trim and cut video
3. Audio
4. Text
5. Share

I facilitated a number of team brainstorming sessions based on the google venture design sprint framework, which allowed us to test a number of different video editing prototypes. The three prototypes below were created and tested.

1. SCENE BASED EDITING

Portrait

Video editing is split into scenes allowing for easy and quick video creation. Technically easier than a timeline approach.

2. ONE VIDEO TIMELINE

Caption contextual menu (1)

One video timeline with overlay elements editable on the video, providing a more simplified and tactile experience.

3. NEW EDITING PARADIGM 

Editor

A new paradigm for adjusting the duration of overlay elements on video without additional modals.

The second test prototype was the most favorable incorporating many ideas that were debated along the way including a unique UX pattern for generating and editing captions, and a single video timeline with the ability to edit elements on video rather than on multiple timelines. A snippet of the working prototype is shown below.

The second test prototype was the most favorable incorporating many ideas that were debated along the way including a unique UX pattern for generating and editing captions, and a single video timeline with the ability to edit elements on video rather than on multiple timelines. A snippet of the working prototype is shown below.

After launch, the app was received well especially on Tiktok as at that time it did not have an elegant captioning feature. We continually brainstormed new features, discussed what to track, and paid close attention to what was and wasn't gaining traction.

After launch, the app was received well especially on Tiktok as at that time it did not have an elegant captioning feature. We continually brainstormed new features, discussed what to track, and paid close attention to what was and wasn't gaining traction.

ONBOARDING
DELIGHTFUL EMPTY STATE
CAPTIONS
MENU
TOOLTIP
EXPORT

35%

35%

35%

35%

35%

Retention

70

70

70

NPS score

4.5/5

4.5/5

App store rating

App store rating

40k

40k

Installs (7mths after launch)

Installs (after 7mths)

User feedback

Credits
Product manager - Matt Burrell
Creative director - Brock Kenzler
Technical lead - Allan Poole
IOS engineer - Szymon Lorenz
IOS engineer - Roger Stephen

Credits
Product manager - Matt Burrell
Creative director - Brock Kenzler
Technical lead - Allan Poole
IOS engineer - Szymon Lorenz
IOS engineer - Roger Stephen