JAGERMEISTER

Visually upgrading an iconic German brand for the future without forgetting its past.
6 months • Midweight Designer • Realgestalt

ENERGY SYSTEMS

A holistic approach to visualizing energy systems • 1 week • UX/UI/concept development • Ergon Energy / Khemistry  

JAGERMEISTER

Visually upgrading an iconic German brand for the future without forgetting its past.
6 months • Midweight Designer • Realgestalt

Whilst living in Berlin I worked in a small team to assist in guiding Jagermeister away from blaring orange brand targeted at a young audience. All aspects stemmed from the idea of 'True Character', a bold typeface was selected to reflect the sturdiness of the silhouette of the bottle and using orange as an accent helped to offer the brand to a more mature audience. I was responsible for designing collateral and assisting the senior designer with brand strategy and exploration.

I co-founded an experimental fashion label which recieved funding to continue development in New York. The Engineer brand has been featured extensively in National/ International Publications, worn by celebrity clientele and exhibited all around the world. The architectural draping, innovative fabrications, and digital engineered prints remain the trademark of the brand.

At its core, the label explores philosophical ideas around human nature, environment and the connection of seemingly disparate elements in order to form new questions. 

Whilst living in Berlin I worked in a small team to assist in guiding Jagermeister away from blaring orange brand targeted at a young audience. All aspects stemmed from the idea of 'True Character', a bold typeface was selected to reflect the sturdiness of the silhouette of the bottle and using orange as an accent helped to offer the brand to a more mature audience. I was responsible for designing collateral and assisting the senior designer with brand strategy and exploration.   

Jager
Jager_hero
Jager_brochure
Jager_logo
Jager_crane

Credits
Creative Director - Anne Kohlermann
Senior Designer - Kieran O'Connor
Senior Designer - Marcus Strumple
Midweight Designer - Cyrus Engineer
Managing Director - Matthias Dietz

Credits
Creative Director - Anne Kohlermann
Senior Designer - Kieran O'Connor
Senior Designer - Marcus Strumple
Midweight Designer - Cyrus Engineer
Managing Director - Matthias Dietz